The Willows Holistic Therapies is an established business located at the OpTIC Centre in St Asaph, providing a range of holistic therapies such as reiki, aromatherapy massage and reflexology, all aimed at improving human wellness and wellbeing from a spiritual as well a physical perspective.
Company: The Willows Holistic Therapies
CPE partner: Wrexham Glyndwr University
Location: St Asaph, Denbighshire
“Doing this CPE collaboration was fantastic. I would never have looked at this as a modality for my business until I did this project and with CPE’s expertise it really opened up my eyes to the world of colour and light. I am really excited to take this to the next phase and to see where this could go as I believe this will be one of the most sought-after modalities in the future.”
Sarah Maitland-Price, Owner, Willows Holistic Therapies.
When CPE met The Willows in late 2021, an opportunity arose to investigate the extent to which light-based therapies could be adopted within the practice to augment and expand upon the existing range of holistic therapies; it is increasingly recognized nowadays that light plays an important role in human wellness and wellbeing.
A scoping study by CPE and The Willows was undertaken, looking at light-based therapies that can be identified as lying within three distinct but overlapping sectors defined as: medical, neurological and holistic. The investigative work determined that there was potential for the practice to adopt therapies from all three sectors as might become appropriate to the business development. In terms of holistic light therapies, there is presently great interest in an area known as chromatherapy wherein specific colours of light are selected and applied to influence wellbeing by for example promoting feelings of calm and relaxation; other colours may stimulate creativity and alertness. The types of light source involved range from handheld colour spheres of light to whole-of-room light treatments.